066 – Business Storytelling Made Easy

Stories aren’t just for books and movies—they’re the secret to making your presentations, conversations, and videos relatable and unforgettable. Whether crafting your brand, pitching an idea, creating social media reels, networking, or guesting on a podcast, storytelling is your most powerful tool for connection.

On this episode of Delight in the Limelight, I’m joined by speechwriter and story consultant Susan Lovett, who studied storytelling at Disney University and worked with clients ranging from NASA to Nordstrom, National Geographic to PBS, and the US Army to Woman’s Day.

Listen to this episode to learn:

• The key elements of a great story
• The different formats for stories—through speech, writing, and visuals
• The biggest storytelling mistakes—and how to avoid them

If you want to make your brand, presentations, or business communications more engaging, this episode is packed with insights you won’t want to miss!

Listen to the Podcast Here

Watch The Podcast Here

Connect with Susan

Susan Lovett is a story consultant and writer who helps entrepreneurs, small
businesses, and content creators craft stronger stories from the first word. She’s
a bit obsessed with how and why stories work.

She started her writing career with Mickey Mouse, before becoming the Director
of Communications for a national nonprofit and launching her own studio. She’s
worked with clients ranging from NASA to Nordstrom, National Geographic to
PBS, the US Army to Woman’s Day, and many more.

She does it all—writes, scripts, produces, directs, and serves as a script doctor,
speechwriter, creative consultant, and story coach. As she says, “The forms may
change, but story never does.”

• Susan’s website
• Susan on Facebook
• Susan on Pinterest

Connect with Linda

• Download your Free Speaker Empowerment Kit with 3 mental rehearsals to pre-pave your speaking confidence whether you’re speaking live, one camera, or introducing yourself in a networking/workshop circle.
• Download your Free Speaker Preparation Checklist for the practices, rituals, and warmups I use before speaking to ensure I’m clear-headed, grounded, and charged.
• Want to overcome your fear of speaking and become more naturally you so you can delight in the limelight? Private Coaching with Linda to overcome your fear of speaking and delight in the limelight.
• Get the Book: Delight in the Limelight: Overcome your fear of being seen and realize your dreams

Credits – Music: “A Smooth Jazz” by Music Cocktail

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